News

Douglas College celebrates new 'Do' brand today

Douglas College has taken a page out of Nike's book with it's exhortation "Do" to inspire students to take action to explore careers and post-secondary education options.

While acknowledging that "Do" recalls the international sportswear company's "Just Do It" slogan, marketing manager Sean Kelly said the college's new brand is not a copy but similar in intent.

"It's a little bit aspirational and inspirational," Kelly agreed.

On Thursday, the college rolled out the "Do" slogan as part of a year-long rebranding project.

Kelly said "Do" is the short form of the message the college is trying to get out to students to "do what you love and be good at it."

The college spent a year canvassing ideas and opinions from students, Kelly said, and learned they wanted their learning environment to be smart, creative and engaging.

On Thursday, the college was expected to hand out prizes and encourage students to write inspirational messages on a three-dimensional model of the word "Do."

dstrandberg@tricitynews.com

 

We encourage an open exchange of ideas on this story's topic, but we ask you to follow our guidelines for respecting community standards. Personal attacks, inappropriate language, and off-topic comments may be removed, and comment privileges revoked, per our Terms of Use. Please see our FAQ if you have questions or concerns about using Facebook to comment.

You might like ...

SPOTLIGHT: Money for Crossroads
 
Dress up in blue and yellow
 
Car keying suspect caught on camera
Hikers rescued from Dewdney Mountain
 
Wendy Lawson: Making a difference for 36 years
 
From the Moche desert to the Amazon jungle
Inclusive Diwali attracts huge crowds to White Rock
 
A relationship set in stone
 
Adventists honour mayor, council

Community Events, October 2014

Add an Event

Read the latest eEdition

Browse the print edition page by page, including stories and ads.

Oct 17 edition online now. Browse the archives.