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Think of Me campaign sends don't drink and drive message
Coquitlam RCMP, School District 43 and ICBC joined forces this week to promote a message of 'don't drink and drive' during a special event at Westwood elementary school in Port Coquitlam.
The event, called the Think of Me campaign, saw students colour liquor store bags with anti-drinking and driving messages for customers at local booze outlets.
Const. Malek Hamadene, the school's police liaison officer, talked to the students about the importance of the campaign to remind alcohol purchasers not drink and drive.
"You are helping me do my job," he told the students.
His message seemed to be getting home as many students said it was important to remind grown-ups that their loved ones at home would miss them if they were in a car accident because of impaired driving.
"If you drink and drive it can risk someone's life... I don't want people to get into car accidents," said Delaney Novinc.
ICBC road safety coordinator Kathleen Nadalin said approximately 3,000 decorated bags would be delivered to Port Coquitlam and Coquitlam government liquor stores this week.
"The education starts here and it moves to people who are driving and purchasing bottles of wine," Nadalin said.
The campaign followed a weekend in which Coquitlam RCMP issue roadside suspensions after stopping 1,300 people during roadside checks on Saturday night. Const. Jamie Chung said the CounterAttack campaign would continue every weekend during the holiday season.