TransLink has suspended a plan to play voice announcements by Morgan Freeman promoting a new ‘Tap to Pay’ feature after serious allegations were made in the news media this week against the the 80 year-old Visa pitchman.
In a statement released to local media Thursday, including the Tri-City News, TransLink says it is responding to allegations in a CNN story that Freeman harassed multiple women.
The statement reads: “In light of information we’ve learned through news stories this morning of serious allegations against actor Morgan Freeman, TransLink has decided to pause his voice announcements as part of a VISA ad campaign on the transit system. We will be in touch with VISA to discuss further.”
The marketing campaign featuring Freeman’s voice announcements had been scheduled to start on June 4.
