EDITORIAL: Election advertising and the battle of B.C.

The provincial election will not be held for another three months but campaign advertising is starting in earnest. Both the BC Liberals and the NDP are starting off by presenting their very different versions of the future and promising to take the high road when it comes to dirty tactics.

But you can bet their proxies — unions, corporations and other supporters — will be taking off the gloves in what is expected to be yet another no-holds-barred battle of British Columbia.

Political advertising plays a key role in elections in firming up support and, closer to the May 14 voting day, moving non-committed voters towards making a choice. It’s understandable, then, that the contestants will use it — including negative and attack ads — to their advantage and the simpler the message, the better.

But for the knowledgeable voter, it’s a bit like being spoon-fed cotton candy when you need porridge. For the uncommitted, it’s a tiresome an irritant, like being force-fed broccoli when you want steak.

Does negative election advertising turn you off politics? Vote in our online poll.



We encourage an open exchange of ideas on this story's topic, but we ask you to follow our guidelines for respecting community standards. Personal attacks, inappropriate language, and off-topic comments may be removed, and comment privileges revoked, per our Terms of Use. Please see our FAQ if you have questions or concerns about using Facebook to comment.

You might like ...

One last holdup on B.C. railway tracks
COLUMN: Distracted driving is a ‘societal addiction’
COLUMN: Workers are not the problem at city halls
Flooding causes evacuations in Coquitlam
Trick-or-treaters became sick after eating pot brownie
Opinion: Roundabouts make safer intersections
COLUMN: Justice obstructed
ARZEENA HAMIR: The insanity of lawn maintenance
Tolls likely to lead to congestion

Community Events, October 2014

Add an Event

Read the latest eEdition

Browse the print edition page by page, including stories and ads.

Oct 22 edition online now. Browse the archives.