A Coquitlam theatre that was once named after a legendary Vancouver DJ is now representing a beer company.
Last month, Great Canadian Gaming Corp. (GCGC) quietly rebranded its Hard Rock Casino Vancouver venue as the Molson Canadian Theatre.
Raj Mutti, executive director of regional operations, told The Tri-City News last week that the partnership “allows us to provide our guests with an exclusive access to Molson products.”
However, while there was a financial incentive to the renaming, Mutti was mum on the details.
The deal with Molson is for five years.
Mutti said he hasn’t heard any negative feedback about the rebranding.
In 2013, an online petition circulated after GCGC removed Red Robinson’s name from the 1,000-seat theatre (the move came after Boulevard Casino was revamped as Hard Rock).
Among those who signed the petition included fellow radio personality Terry David Mulligan and Burnaby crooner Michael Buble, who opened Boulevard Casino in 2002.