Shopping local is getting a promotional boost, thanks to the B.C. government.
The province's agricultural ministry is expanding the Buy Local program with an additional $2 million to help B.C. farmers and food processors promote their products, and support food security in B.C.
With the additional $2 million investment, the program aims to increase consumer demand and sales of B.C. agrifoods. Businesses and organizations can apply for matching funding from the B.C. government for projects that promote local foods. Projects can include in-store promotions, social media or web campaigns, traditional advertising, or other ideas.
The Buy Local program has supported about 40 campaigns to support B.C. food, seafood, and floral products in communities around the province so far, with companies and organizations, large and small reporting increased sales
Applications and more information about the program are available here.
Meanwhile, buying locally-produced goods and food just got easier with the winter's market in Port Moody each Sunday from 10 a.m. to 2 p.m. The market takes place at the Port Moody rec centre.
Also this past weekend, dozens of local vendors sold their wares at the Christmas market at the Poirier sport and recreation complex in Coquitlam. The event was held on Satuday and drew hundreds of shoppers.
@dstrandbergTC
