The Coquitlam Farmers’ Market Society is receiving $7,800 to get the word out about its products and markets.
The money is part of some $57,000 being spent province-wide as part of the B.C. government’s Buy Local program to enhance marketing efforts.
The local group will use its grant to update its website and advertise via social media.
“Through print, online and social media, we will have a series of interactive events happening that will draw people to the farmers’ market,” said Tabitha McLoughlin, executive director of Coquitlam Farmers’ Market Society. “The focus of the project will be to engage with community members who may not have been to the market.”
The society operates one of the longest running suburban farmers’ markets in Metro Vancouver from May through October at Dogwood Pavilion. From November through April, it runs the Port Moody Winter Farmers’ Market at the PoMo rec complex.
The Poirier Street market will be celebrating its 21st year this season and is set to open on May 7.
The Buy Local Program has provided $356, 565 in funding to farmers’ markets across the province since 2012.
