Coquitlam Centre is hosting a series of events for young females with the goal of fostering greater self-esteem and personal growth.
Inspired by some sobering statistics for girls in the tween to early teen stages — 90% of girls say they feel pressure from the media to be thin, 50% of girls in Grade 6 are on a diet, 36% of girls in Grade 6 report feeling self-confident but that number drops to 14% by Grade 10 and 60% of girls say celebrities are their primary role models — the national BeYou campaign is designed to empower female youth who are coming of age in a media- and technology-driven world.
BeYou partners with Big Sisters of Canada for the free series, which includes workshops on Saturday afternoons and an after-hours BeYou! Celebration on Oct. 1 (now sold out), featuring interactive stations focusing on healthy activity and eating, self-care, social media, journal writing and meditation.
"We designed our BeYou campaign to reach out directly to young girls in the Tri-Cities and neighbouring communities to support them during their formative years and encourage them to express themselves and reach for the stars," said Deborah Stetz, Coquitlam Centre's marketing director, in a press release.
Local ambassadors are joining the Coquitlam Centre BeYou campaign to come together, share their stories and help make a difference in each other's lives.
• Visit www.beyougirl.ca for more information.
