A Riverside secondary student has taken one of the top prizes in an ICBC road safety contest.
Matthew Disu, a Grade 12 student at the Port Coquitlam school, won first place in the speed category of ICBC's Your Ad Here contest, which had high school students from throughout B.C. design a road safety message that would help their friends see the risks of impaired driving, speeding and distracted driving.
More than 225 students in Grades 8 to 12 entered the contest.
"My ad shows graphically, and slightly humorously, that the faster you go the more dangerous it becomes for both you and everyone around you," Disu said in a release.
Disu studies film, photography and graphic design, and hopes to attend Emily Carr University after he graduates.
John Dickinson, ICBC's director of road safety, said the contest gets students to share their safety messages and perspectives on road safety issues when they connect with their friends.
Car crashes remain the number one preventable killer of youth in B.C., with an average of 44 youth killed and 7,300 injured each year.
All of the winners can be viewed on the Your Ad Here page at www.icbc.com.
