Before a show starts, audience members are usually reminded to turn off their cell phones - or, at least, have them on vibrate - so the performance isn't interrupted.
But participants at next week's Best of BC Wines Uncorked will be asked to do the opposite.
In fact, they'll be encouraged to bring out their smart phones so they can scan the QRs on the bottle.
QRs are relatively new in the world of technology. Short of Quick Response, they are a matrix barcode that is readable through cell phones with cameras and can decode information with the click of a button.
At the Port Moody wine event, guests can snap a photo of a QR to recall their favourite wine and learn more about it, said John Gerum of West Coast Wine Education, which is co-hosting the semi-annual spring wine fest at Port Moody city hall (100 Newport Dr.).
Held next Saturday, May 28 proceeds from the evening event will benefit the Port Moody Arts Centre.
And it will feature 125 new and current releases from 35 B.C. vineyards - plus appetizers from Browns Social House in Newport Village.
Among the wineries signed up to take part are 8th Generation, Black Widow, Church & State, Domaine de Chaberton, Hester Creek, Kettle Valley, Road 13, See Ya Later Ranch, Summerhill Pyramid and Therapy.
Besides the sampling, participants can also enter a raffle to win one of four prize packages that include diamond earrings from Luksus (valued at $750); dinner for two at the Boathouse Restaurant; an hour-long rub at Esposito Massage; and gym and tan passes for Trevor Linden's Club 16.
Tickets at $45 (inclusive of HST and service charge) for Best of BC Wines Uncorked are available at the Port Moody Arts Centre (2425 St. John's St.), by phone at 604-931-2008 or online at bcuncorked.ca.
jwarren@tricitynews.com
