Ted Lau probably doesn’t like the taste of shaving cream but he’s willing to take a hit to the face of the foamy white stuff to raise funds for Coquitlam’s largest social service agency.
As 2020 draws to a close and people can hardly wait to say goodbye to the terrible year, the Coquitlam CEO has figured out a way to end it with a bang — and raise money for a good cause.
Lau, the CEO of Ballistic Arts in Coquitlam, wants you to virtually throw a shaving cream-filled pie in his face in a stunt to raise cash for Share Family and Community Services.
“Our team thought there’s probably enough people in the community who have been itching to throw a pie in my face so we thought, ‘Why not celebrate the new year with a bang (or splat)?’” Lau said in a press release.
The Pie-in-the-Face fundraiser aims to collect at least $2,500 for Share, a community organization that provides food bank services, counselling and child and family resources to Coquitlam, Port Coquitlam, Port Moody, New Westminster, and surrounding areas.
Participants can donate money through the Ballistic Arts Facebook fundraising page and see Lau’s family throw shaving-cream-pies in his face.
It will be messy, Lau promises, noting that Ballistic Arts has been a supporter of Share for more than 15 years and, this year, his digital marketing agency wanted to do something different.
The Facebook fundraising page is live and will be accepting donations until Jan 10.
Due to health and safety protocols, you won’t get to throw the pie yourself but Ballistic Arts will share a recording of their CEO being pummelled by pies — one for every pledge — on their social media channels on Jan 15. Donors will also have the opportunity to receive an on-screen shoutout and/or their company logo displayed in the video, depending on the dollar amount donated.
Donations range from $25 for a single shaving cream pie to the face up to $400 for a big pie to the face with an on-screen shout out, company logo and slow motion video.