Drivers in Port Coquitlam will soon see another digital billboard on their commute.
Last Tuesday, Sept. 12, city council officially changed its sign bylaw — without comment — to allow for a fourth billboard, generating an additional $110,000 a year for the city.
Like the other three, the new billboard from Van Horne Outdoor will be on CP Rail land and it will be located on the southern side of Lougheed Highway, west of the Sherling Avenue intersection by Fremont Village.
Port Coquitlam's current three billboards are sited at:
- Mary Hill Bypass South (eastbound)
- Mary Hill Bypass North (westbound)
- Lougheed Highway (175 yards east of Oxford Street)
The partnership with Van Horne also allows in-kind advertising for the municipality.
Port Moody’s billboards are via Pattison Outdoor Advertising.