A national campaign to support female youth empowerment lands at Coquitlam Centre mall this week.
BeYou aims to put a focus on girls’ self-esteem, self-confidence and self-worth through real-life stories about overcoming challenges.
And the drive is featuring three actors from the Disney and Family Channel show Backstage — Madison MacGregor, Alyssa Trask and Devyn Nekod — to lead the way.
Coquitlam Centre will host a number of activities for girls aged nine to 16 in its BeYou Lounge (on level 1, next to Foot Locker) on:
• Monday and Tuesday from 3 to 6 p.m.
• Wednesday and Thursday from 3 to 9 p.m.
• Friday from 10 a.m. to 9 p.m.
• and Saturday from 10 a.m. to 6 p.m.
Girls can snap a selfie in front of the Jump + BeYou wall and the BeYou mural; make an Open When package or a BeYou bracelet to share positive messages; and bring a pair of white sneakers to decorate for a chance to win a $500 mall gift card.
Mall retailers are also getting in on the action such as Change Lingerie, which is offering girls discounts on bras.
Also, tonight (Monday), from 6 to 7 p.m. (ages 11 and 13) and 7:30 to 8:30 p.m. (ages 14 to 16), Jive PR + Digital and the Children of the Street Society all have a Be Positive social media workshop in the BeYou Lounge.
And tonight (Monday) and tomorrow, Apple will have a Be Smart Sphero Maze Challenge from 6 to 7 p.m.
As well, on Tuesday, lululemon athletic will have a Be Mindful meditation session from 7 to 8 p.m. while, on Wednesday, there’s the Be In Tune Period Positivity event in the BeYou Lounge.
For other events for the rest of the week, visit beyougirl.ca.