Donations are now being accepted at all nofrills locations in British Columbia, including Dennis' nofrills, 1916 Como Lake Ave, Coquitlam.
Franchise owners will also contribute to the total donation collected at their store. One hundred per cent of the money raised will go to the Canadian Red Cross Western Canada Severe Weather Fund.
"At nofrills we firmly believe in the importance of making a difference in the communities where we operate. We extend our deepest sympathies to those affected by the fire and we hope that by uniting across Western Canada, our customers and franchisees will help make a difference," said Craig Hodgkinson, vice-president operations, nofrillsWest.
Customers wishing to support the Red Cross Alberta Fires relief efforts can make a cash donation at their nearest nofrills store location until the end-of May. Visitwww.nofrills.ca to find the store closest to you. Alternatively, donations can also be made to the Canadian Red Cross at www.redcross.ca, by calling toll free 1-800-418-1111 or at any Red Cross office.Please designate the donation to the Western Canada Severe Weather Fund.