Speeders in two high-collision areas in Port Coquitlam will have a difficult time convincing police they didn't know how fast they were going.
That is because the city and ICBC have installed speed-reader boards, which were activated last month southbound on Coast Meridian Road between Greenmount Avenue and Apel Drive and westbound on Lougheed Highway between Ottawa Street and Dominion Avenue.
Speed and collision data showed the two corridors were high-risk locations for crashes where speeding is a factor.
"Unfortunately, speeding remains a leading cause of fatal car crashes," said ICBC road safety co-ordinator Kathleen Nadalin. "The new speed reader boards will remind drivers to slow down, which will help prevent crashes and save lives."
Speed reader boards post the speed of vehicles that drive by and flash "slow down" if the driver is exceeding the speed limit. The city said experience in other communities shows driving speeds are generally reduced when speed reader boards are in place.
PoCo and ICBC are sharing the $30,000 cost of the boards, which are expected to be used in different locations throughout the municipality for the duration of 2011.
