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2020 the year to end dementia stigma — society

Alzheimer's society mounting an awareness campaign in January
Alzheimer's
This January, residents of the Tri-Cities are invited to take part in Alzheimer’s Awareness Month, a national campaign focused on changing the public’s perceptions of what it means to live with Alzheimer’s disease and other dementias.

Make it a New Year’s resolution to learn about Alzheimer’s disease and how to make the Tri-Cities a dementia-friendly community.

This January, residents of the Tri-Cities are invited to take part in Alzheimer’s Awareness Month, a national campaign focused on changing the public’s perceptions of what it means to live with Alzheimer’s disease and other dementias. Changing perceptions is key to reducing stigma, which ultimately supports people living with dementia to stay active and engaged in the community.

The awareness campaign comes as a B.C. survey conducted by Insights West in 2018 found that more than 70% of respondents felt people living with dementia experience stigma.

Negative attitudes and misconceptions held by family, friends and professionals can be a barrier that prevents people from seeking out a diagnosis if they are beginning to see possible symptoms, or it may keep them from accessing services.

To counter stigma, the January campaign will be promoting greater understanding and knowledge of the disease.

The Alzheimer Society of BC connects people living with dementia, their caregivers and family members to support and education at any point in the disease through First Link® dementia support.

Tri-City residents can connect to support by asking their health-care provider for a referral, by visiting their local resource centre or by calling the First Link Dementia Helpline at 1-800-936-6033.

To learn more about the Alzheimer Society of B.C. and Alzheimer’s Awareness Month, visit alzheimerbc.org.