The Editor,
It is fantastic that TD has stepped up to give the city of Coquitlam a much-needed boost in the arts by branding the former Town Centre Plaza as the TD Community Stage.
The $250,000 naming rights for the next five years will no doubt enhance the already spectacular venue and help the city to further promote local programming there.
However, with that said, was it really necessary to make the TD Community Stage name so extremely prominent on the inside of the stage tent?
Could there not have been vertical banners put on either side of the stage instead?
When taking in concerts now, the name is so distracting to the performance. The summer concert series and Kaleidoscope festival always had beautiful lighting and effects projected onto the top of that stage tent and sadly, the logo will now get in the way of that.
As a performing artist, I truly welcome TD’s continued support of the local arts here in the Tri-Cities. I just wish their brand recognition had been done with more subtlety to blend in with what is already there. After all, when Envision Financial sponsored the summer concert series in the years prior, they only used horizontal banners on the stage barriers.
Martin Mayer
Port Moody
