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Tru Earth celebrates Waste Reduction Week with store grand opening

Community is invited to join parking lot party and enter for a chance to win prizes
Brad Liski, co-founder and CEO.

Tru Earth, local makers of environmentally friendly zero-waste household products, is celebrating the opening of its retail store at 3210 St. Johns Street with a week-long celebration of Waste Reduction Week.

From Oct. 18 -24, the grand opening week will include daily giveaways representing each day of Waste Reduction Week, and will culminate in a community party on Saturday, Oct. 23 from 10 a.m. to 6 p.m.

“We want to bring the community together to live out what it means to be a sharing economy,” Tru Earth co-founder and CEO Brad Liski says.

“We want to have people come down and shop from our more than 50 eco-collective partners that are designing products to help save the planet. Because at Tru Earth, we know many small hinges can swing very, very big doors.”

Not only is Tru Earth offering 15% off storewide for Tru Earth products and other local eco-friendly brands, there will be live radio, music, food trucks, giveaways and more. Ocean Wise will be onsite with their education program, promoting ocean literacy and fostering a sense of stewardship for all ages. Share Family and Community Services will also be on hand collecting donations to help support individuals and families in need in our community.

“It’s not just about a grand opening, or the store with things on sale, it’s about a sharing economy,” Liski says.

“We want people to come join the #TruEarthMovement.”

Tru Earth began with one idea, to provide plastic-free, zero-waste laundry detergent strips.

“It is more of a movement than it is a product,” Liski says.

“Our battle is to eradicate plastic.”

Over 645 billion plastic household product containers are dumped in landfills and oceans globally each year.

Tru Earth cares about the earth, which is why its zero-waste laundry detergent strips are packaged in a plastic-free compostable cardboard sleeve.

Tru Earth eco-strips laundry detergents have a dramatically smaller eco-footprint than liquid and powder detergents and its lightweight reduces transportation fuel consumption and global-warming carbon emissions by 94% compared to liquid and powder detergent.

“Our customers aren’t just buying a product. They are the #TruChangeMakers that are driving this shift to make true lasting change that helps save the planet,” Liski says.

To learn more about the grand opening celebration and to get your own waste-free products today, visit