Tri-Cities residents, students and community leaders were added a touch of pink to their day today (Feb. 22) as a reminder that everyone deserves kindness.
Pink Shirt Day 2023 saw thousands in Coquitlam, Port Coquitlam and Port Moody inspire empathy to their neighbours, peers and classmates as part of the 16th annual awareness and fundraising campaign.
The national initiative encourages people to stand up to bullying year round as one in five children are affected either in-person or online.
"For bullied kids, it can be hard to know where to turn. But a helping and supportive hand can make a world of difference," Pink Shirt Day's website reads.
"Remember that whether it's sending a check-in text, calling out bullying behaviour when you see it, or simply offering your support, there are so many ways we can all help and connect with people being bullied."
Pink Shirt Day has raised more than $2.55 million for youth anti-bullying services in B.C. and western Canada.
In 2020, more than 59,000 children and youth were able to participate in those programs.
Tri-Cities schools, companies, and organizations and wore pink shirts, created art, hosted breakfast with students and reached out to the community today.
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