A Vancouver radio station program is teaming up — for the sixth year in a row — with Port Moody’s Yellow Dog Brewing to raise money for SHARE Family and Community Services.
Described as “fruity and festive,” the seasonal beer contains Cryo hops and has an ABV of 5.4 per cent and an IBU of 20.
And its name is a nod to the Die Hard action movies that stars Bruce Willis.
“This is our sixth year partnering with Yellow Dog Brewing for our CFOX and Jeff O’Neil Show Beer,” Stephen Dolhagaray, Corus’s marketing and promotions manager, told the Tri-City News on Tuesday. “This year, we wanted to prove that Die Hard really is a Christmas movie with the Yippie Ki-Yay Juicy White Sour.”
Claire MacLean, chief executive officer of SHARE, said her organization is grateful for the fundraiser, of which the sale of the limited-edition suds will help pay for fresh food for families and seniors in need this winter.
“While we may argue about whether It’s a Wonderful Life, Elf or Die Hard is the best holiday movie, we can all agree that this is a delicious way to do good and support our community,” she told the Tri-City News.
Last year’s holiday pour for SHARE was the Elf Juice.
Meanwhile, until Dec. 15, CFOX is selling tickets to its inaugural 50-50 draw, of which half of the proceeds will also benefit SHARE.
The total pot is up to $250,000, with the 50-50 winner named on the Jeff O’Neil Show on Dec. 17 at 7 a.m.
On that day, the show will also encourage listeners and business owners to donate online to SHARE. Email email@example.com if your company or group plans to make a large offering.